Google AdWords Basics

The basic process of Google AdWords goes like this:

1. You advertise your product/service on Google.

2. A user searches by entering one of the keywords that you are targeting.

3. The user is taken to the search results page, sees your ad, clicks on it and is then taken to your website.

4. If the user likes what he/she sees – they contact you or buy your product depending on the type of website you have.

It really is that simple. Though the process may be simple, executing this process can prove to be a very costly exercise if not done correctly. Since your ad is bidding against other advertisers, the tricky part is completing the above mentioned process cost effectively and with as little interference in your daily tasks as possible…and that’s where COZA Marketing comes in.