Blog and Become an Industry Expert

Blog Expert
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Through writing a blog, you can establish yourself as an expert and authority in your niche.
Kick dust into your competitors’ eyes by becoming the website to go to for advice in your industry. Do this by creating valuable in-depth articles that people can use. Show the readers what distinguishes you from other suppliers in your market. Use your blog to convince customers and prospects to engage with your business.
Position your brand through your blog. Your articles should always portray your brand values and communicate what your brand is about. By creating a connection with your users, you can build loyalty for your brand.
Your blog should be a platform for building trust with your customers and prospects. Do not use it for promotional purposes. A blog can help you to establish credibility by displaying your expert knowledge in your field. The more a person trusts you, the more they are likely to do business with you.
How to blog to prove your expertise:
• Demonstrate your knowledge with well-written, in-depth articles on your subject.
• Do regular posts, this will show that you are on top of what is happening in your industry.
• Address “difficult” questions in your industry. By talking about subjects that others avoid, you set yourself a step above the rest.
• Create interaction with your readers. Allow people to comment on your blog posts and be sure to engage with them. Be open, honest and show that you care about your industry.
• Share your know-how for free by providing an e-book, infographic, slide-show or video. Others will share this and you will get free references.
• Market your blog through your website, Twitter, Facebook, LinkedIn and blog directories.
• Measure your success, monitor the amount of visits you are getting and be sure to look at the growth of new visitors and also the retention of visitors.
May this article inspire you to become the next expert in your niche.
Please share your ideas on how to become an expert through blogging…

Image courtesy of Stuart Miles / FreeDigitalPhotos.net