A website is no longer a magazine advertisement for your business… Your website needs a life or it will get lost amongst all the other sites on the internet.
To get a life, your site has to speak to your visitors. The same conversation day in and day out is not going to get results. You need fresh content on a regular basis. Create a content strategy that will keep visitors interested and have them coming back for more. Also remember that a one-way conversation isn’t going to do the trick, allow visitors to comment on your content.
To get a life, your site has to be social. Meet the Pope on Twitter, tweet about your content and ideas and also on other industry related information. There are lots of places to be social, make sure you are to be found on Facebook, Pinterest, StumbleUpon, and LinkedIn etc.
To get a life, show people what your business is about. Share photos, videos, images and infographics. Allow (or even encourage) your customers to share their photos and videos of them using your products.
To get a life, show your emotions. Share funny moments, happy moments and sad moments, anything that can help visitors to connect with your business.
Search engine optimisation is now about giving your site a life!