Youtube Advertising is great because you only pay per view. If a user decides to skip your ad you won’t be charged a cent.

Search:

Youtube is now the #2 search engine in the world!

SEO:

Video is also important for SEO

Some interesting stats:

• Over 800 million unique users visit YouTube globally each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 43 countries and across 60 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• There are approximately 6 Million users in South Africa
• YouTube Grew by just over 1 Million in the last 6 months in South Africa
• The largest age group is 18-24 with total of 1 953 400 users, followed by the users in the age of 25-34
• 49% male 51% female